project name

Fuji Xerox Versant 80 Launch

client

Fuji Xerox Singapore

concept

VersantTM 80 was the newest addition to the VersantTM family that is packed with powerful features. Delegates were surprised by a group of dancers who camouflaged among the crowd as they started to gather and perform. Our creative proposal was also adapted to showcase the unique selling points of VersantTM 80 through four installations, namely More Results (lettering claw machine), More Performance (long runner), More Quality (miniature garden) and More Versatility (3D butterfly installation).