project name

Fuji Xerox GX Print Server Launch

client

Fuji Xerox Singapore

concept

We are tasked to conceptualise the launch of GX Print Server, which happened during DocuWorld Conference 2015. To make the launch area stand out from the rest, we transformed the launch area into a 2D illustrated office that includes lounge area, office desk and meeting room. Drones were also used to capture the attention of delegates and draw the crowd to the launch area as an opening entertainment.