BeautyFresh is a beauty e-commerce site, which carries products of luxury brands such as Dior, Giorgio Armani, Jo Malone etc. We were tasked to raise awareness among PMET, hence this activation took place at the Raffles Place which is surrounded by office towers. 6-meter height pops up booth with a life-sized laptop and giant cosmetic props have created plenty of online photo exposures. During the lunch hours, 20 ambassadors reached out to the passerbys to sign up for BeautyFresh’s online membership in exchange of surprise gifts. The activation gathered a well response among the target audiences and resulted in 2,000 new sign-ups over the span of 5 days activation.